The Top 10 Search Results
SEO services are offered by an SEO company. Businesses of all sizes and across all industries are coming to an SEO company for search engine optimization. Why? Because with SEO, your business gets more visibility in search results on Google and Bing.
What is the value of ranking high in search results? Ranking at or near the top of the search results means more traffic. More traffic means more sales. It gets more website traffic. And don’t we all want more sales, right?
Majority of consumers who performed a search would look no further than the top 10 search results. Less than 10% of consumers will look at each of the other pages in the search results, with the exception of the first page. The first page alone gets majority of the clicks. Why is this so?
Companies that rank high in search results, especially on Google and Bing, are perceived by consumers as leaders in their field. They are seen as suppliers of the best services. When you visit a business website, how many times have you seen “for sale?” Signs pointing to other products and services aside from what the company is selling.
This is why it is crucial for companies to rank high in search results. To avoid being passed over by consumers, especially the newest companies, it is crucial to update your content on a regular basis. For example, articles should be updated every few weeks, if not every day. Websites need to work to win favor with consumers and search engines. If consumers don’t frequently visit the site, ranking high with search engines is essential.
Link Building
Another way to get a high rank is through link building. If a popular and respected company links to your website, it will not only make your website appear more popular to search engines, but it will also allow your website to rank higher on search engines yourself.
Content
The content of your website should not only be concerned with entertaining the reader and keeping them interested, but it should also be keyword rich. Keywords are words that consumers are likely to search for when looking for your business. It is important not to overdo it, however. Content should read naturally, as if real people are typing in the keywords, rather than a program generating the results.
It is also important to keep your website updated. If your site is active, it will be visited more often by robots, and appear more frequently on search engine results. If you have goods that have a low price, consider adding a few free articles to your website. Most sites now offer free articles, and free everything is effective.
Videos
Videos are also effective ways to get your name out via video. You SEO Agency Manchester a video that reviews or explains your products, or you can create a video that shows exactly how a product works. Even though many people prefer to watch a video than read about it, there is no problem with the strategy.
Any company can make a video that tells people about the products or services they offer. People prefer watching a video than reading about a document, so most will find your video by searching for it, and following the links that come up.
Writing Articles
You can do a write-up about your company, or even about your products and services. You can even write about your services on your website. Then, you can submit the write-up to an article directory, like EzineArticles.com. EzineArticles is a free article directory that offers linking and other resources. Though these links are featured prominently on the site, people can still click on them to get to your website. Just be sure that you submit original content. They will want to keep the article about their website, and not just copy and paste condensed information.
Once you have visited a few of the free article directories, you will see that there are many excellent articles already written. Use these to post to as many sites as possible. By writing and submitting articles, you will get links from each site you visit. Those links will help you to raise your site in the rankings, then when someone searches for products you offer, your site will show up in the search engine results.
Though it may seem as if the task is too simple to accomplish by yourself, and you may feel intimidated by the amount of work it would take to have your website optimized for search engines, you should always seek assistance when you are in need of outside help. There are plenty of companies that will be willing to help you optimize your site for a fee, or sell you software that will help you get started optimizing your site for search engines, as well.